Privacy & Cookie Policy
Last Updated: August 13, 2026
Superabrasive, Inc. (“Superabrasive,” “we,” “us,” or “our”) respects your privacy and is committed to protecting information collected through our website, superabrasive.com.
This Privacy & Cookie Policy explains what information we collect when you visit our website, how we use that information, the technologies and service providers we use, and the choices and rights that may be available to you.
1. Information We Collect
Information You Provide to Us
We may collect information that you voluntarily provide when you:
- Submit a contact or inquiry form
- Request information about our products or services
- Register a product or warranty
- Contact our sales or support teams
- Subscribe to communications
- Apply for employment
- Otherwise communicate with us through our website
Depending on the form or interaction, this information may include:
- Name
- Company or organization
- Job title
- Email address
- Telephone number
- Mailing or business address
- Product information
- Purchase or warranty information
- The contents of your inquiry or message
- Other information you choose to provide
Information Collected Automatically
When you visit our website, we and our service providers may automatically collect certain information about your device and use of the website, such as:
- Internet Protocol (IP) address
- Browser type and version
- Device and operating system information
- Approximate geographic location
- Referring website or source
- Pages viewed
- Products or content viewed
- Date and time of visits
- Time spent on pages
- Navigation through the website
- Repeat visits
- Interactions with website features
We may use cookies, pixels, tags, scripts and similar technologies to collect some of this information.
2. How We Use Information
We may use information collected through our website to:
Respond to inquiries and requests
Provide product, sales and customer support
Process product and warranty registrations
Understand how visitors use our website
Improve our website, products and services
Measure website and marketing performance
Understand interest in particular products and product categories
Identify organizations that may be interested in our products or services
Support our business-to-business sales and marketing activities
Maintain website security and prevent misuse
Comply with applicable legal and regulatory requirements
Where required by applicable law, we rely on an appropriate legal basis for processing personal information, which may include consent, performance of a contract, compliance with a legal obligation, or our legitimate business interests, provided those interests are not overridden by applicable privacy rights.
3. Business Visitor Identification and Lead Analytics
Because Superabrasive primarily markets products and services to businesses, we use business-to-business website analytics and visitor identification technologies. These services may process technical information associated with website visits, including IP addresses and browsing activity, and attempt to associate a visit with a business or organization. Depending on the service and configuration, information available to us may include:
Company or organization name
Business location
Industry
Company size or other business characteristics
Pages and products viewed
Frequency and timing of visits
Referral source
Other website engagement information
Our current business visitor identification and analytics providers may include Lead Forensics, Leadinfo, and others. Additional information about third parties that process information through our website may be available by contacting us.
4. Analytics and Google Technologies
We may use Google services and similar analytics technologies to understand how visitors find and use our website and to measure website and marketing performance. Depending on the Google services we use and their configuration, cookies or similar technologies may be stored on your device. Google processes information according to its own privacy policies and applicable contractual terms.
5. Cookies and Similar Technologies
Cookies are small files stored on a device when you visit a website. We may also use scripts, tags, pixels, local storage and similar technologies. Our website may use the following categories of technologies:
Essential Technologies for website functionality, security, administration or delivery of requested services.
Analytics Technologies to help us understand how visitors use our website, including which pages and products are viewed and how visitors navigate through the site.
Business Visitor Identification that help identify the business or organization associated with website traffic and analyze that organization’s activity on our website.
Marketing Technologies that help us measure campaigns, understand the effectiveness of advertising and provide more relevant marketing.
You may also be able to control cookies through your browser settings. Disabling certain technologies may affect website functionality or our ability to understand website usage.
6. How We Share Information
We may disclose information to service providers and other organizations that perform services on our behalf, including providers of:
Website hosting and infrastructure
Website analytics
Business visitor identification
Marketing technology
Customer relationship management systems
Email and communications services
Information technology and security
Professional and legal services
These providers may process information on our behalf or, in some circumstances, for purposes described in their own privacy notices.
We may also disclose information when reasonably necessary to comply with applicable law or legal processes, protect the rights, property or safety of Superabrasive, our customers or others.
7. Business Sales and Marketing
We may use information about business organizations, publicly available business information, website activity and information provided directly to us to identify and communicate with businesses that may have an interest in Superabrasive products or services.
Where our communications involve personal information, we will process that information in accordance with applicable privacy and marketing laws.
Recipients of marketing email communications may unsubscribe using the instructions included in those communications.
8. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including to fulfill business requirements, comply with legal obligations, resolve disputes, enforce agreements and maintain appropriate business records. Retention periods may vary depending on the type of information, the purpose for which it was collected and applicable legal requirements.
9. International Data Transfers
Superabrasive operates internationally, and our service providers may process information in countries other than the country in which you are located. Where required by applicable law, we take appropriate measures regarding international transfers of personal information.
10. Your Privacy Rights
Depending on where you live, you may have rights concerning your personal information, which may include the right to:
Request access to personal information
Request correction of inaccurate information
Request deletion of certain information
Object to or restrict certain processing
Withdraw consent where processing is based on consent
Request portability of certain information
Opt out of certain uses or disclosures of personal information
Appeal certain decisions concerning privacy requests
Lodge a complaint with an applicable data protection authority
These rights are subject to applicable law and may not apply in every circumstance.
We will not discriminate against you for exercising privacy rights provided by applicable law.
11. European Economic Area, United Kingdom and Switzerland
If you are located in the European Union, United Kingdom or Switzerland, applicable data protection laws may provide additional rights regarding the processing of your personal information.
Depending on the processing activity, our legal basis may include:
Your consent
Performance of a contract or steps taken at your request before entering into a contract
Compliance with a legal obligation
Our legitimate interests or those of a third party, where those interests are not overridden by your rights and interests
Where we rely on legitimate interests for business visitor analytics or business-to-business marketing activities, those interests may include understanding interest in our products, improving our services, measuring marketing effectiveness and developing business relationships.
You may have the right to object to processing based on legitimate interests.
12. United States Privacy Rights
Residents of certain U.S. states may have additional rights under applicable state privacy laws.
Depending on the law and our data-processing practices, these may include rights to access, correct or delete personal information and to opt out of certain forms of data sharing, targeted advertising or profiling.
13. Data Security
We use reasonable administrative, technical and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration or disclosure. No method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
14. Third-Party Websites
Our website may contain links to websites operated by distributors, manufacturers, social networks or other third parties. Superabrasive is not responsible for the privacy practices of third-party websites. We encourage visitors to review the privacy policies of websites they visit.
15. Children’s Privacy
Our website and products are intended primarily for businesses and professional users and are not directed toward children. We do not knowingly collect personal information from children in violation of applicable law.
16. Changes to This Policy
We may update this Privacy & Cookie Policy periodically to reflect changes in our practices, technologies, service providers or legal requirements. When we make changes, we will update the “Last Updated” date at the top of this policy. Material changes may be communicated through additional notices where appropriate or required by law.
17. Contact Us
If you have questions about this Privacy & Cookie Policy or would like to exercise an applicable privacy right, please contact:
Superabrasive, Inc.
9411 Jackson Trail Road , Hoschton, GA 30548 , United States
Website: superabrasive.com
Email: info@superabrasive.us
Please include sufficient information for us to understand and respond to your request.